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Future Unicorn🦄 #211: HeadsUp

The conversion engine for product-led sales

Kenn So

Oct 17, 2022

The Quild Future Unicorn highlights one future of work early-stage startup with statistically significant signals of becoming a unicorn.

HeadsUp helps customers define product-qualified leads (PQLs) and act on them in a timely manner, allowing sales teams to increase their sales velocity by focusing on customers with the highest likelihood of converting. Using HeadsUp removes the need for customers to write any SQL or build custom data pipelines.

Founders: Earl, Momo

Signals:

Venture-backed experience
- Earl built products at FiscalNote (NYSE:NOTE, 6 yrs). He was employee #3
- Momo built products at FiscalNote (NYSE:NOTE, 3+ yrs)
Top company alumni
- Momo built products at Facebook (2 yrs)
Top university alumni
- Earl graduated from Yale (BS) and Harvard (MBA)
- Momo graduated from Princeton (BS)
Top investors
- 645 Ventures led seed
- Wing Ventures participated in seed

Favorite restaurant at the moment: Ilcha, a modern Korean restaurant. The cured shrimp and fried chicken are divine. The hotpots are amazing too.