This is the Quild Minicorn, highlighting one future of work minicorn every weekday - early-stage startups with statistically significant signals of becoming a unicorn.
Novi connects brands, manufacturers, and suppliers – making it faster and easier to develop products that meet consumer and company values.
Active founder: Kimberly (CEO)
Signals:
Repeat venture-backed founder
Kimberly founded NakedPoppy, a personalized beauty company, funded by Cowboy Ventures
Venture-backed experience
Kimberly led data solutions at Domino Data Lab (funded by Zetta, Coatue, Sequoia)
Top company alumni
Kimberly led the data science org at Eventbrite for over 3 years
Fast team growth
Grew 1.5x YoY to 37 employees
Top university alumni
Kimberly graduated from MIT (MS)
Accelerated financing
Founded in 2019, seed in 2020, series A in 2021, series B in 2021
Midas list investors
Tiger Global led series B
Greylock led series A
Note: She was also a data scientist for the Air Force. Super cool.
Till tomorrow, Kenn