Quild Mini🦄 #125: Novi Connect

Accelerates consumer product development product

This is the Quild Minicorn, highlighting one future of work minicorn every weekday - early-stage startups with statistically significant signals of becoming a unicorn.

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Novi connects brands, manufacturers, and suppliers – making it faster and easier to develop products that meet consumer and company values.

Active founder: Kimberly (CEO)

Signals:

1. Repeat venture-backed founder

   • Kimberly founded NakedPoppy, a personalized beauty company, funded by Cowboy Ventures

2. Venture-backed experience

   • Kimberly led data solutions at Domino Data Lab (funded by Zetta, Coatue, Sequoia)

3. Top company alumni

   • Kimberly led the data science org at Eventbrite for over 3 years

4. Fast team growth

   • Grew 1.5x YoY to 37 employees

   • Hiring across the board

5. Top university alumni

   • Kimberly graduated from MIT (MS)

6. Accelerated financing

   • Founded in 2019, seed in 2020, series A in 2021, series B in 2021

7. Midas list investors

   • Tiger Global led series B

   • Greylock led series A

Note: She was also a data scientist for the Air Force. Super cool.

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Till tomorrow, Kenn